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OSIM uLove

The Brief

Launch the new OSIM uLove 白马王子 (Prince Charming), amidst a GSS Period filled with countless attractive sales and enticing offerings.

The Idea

When you follow your heart, happiness will follow.

Positioning the uLove as everyone’s One True Love, we invited guests and influencers to find their fairytale Happy Ever After at a ‘most indulgent sanctuary where dreams and love meet’. To add an air of mystery, we kept the nature of the OSIM uLove a secret until the big reveal, where guests were led into a quiet, dark room to experience their Prince Charming without distractions.

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