Renault Kadjar

The Brief

Present the urban yet adventurous identity of the All-New Renault Kadjar.

The Idea

Singapore Motorshow 2016
To showcase all that the Kadjar had to offer, we brought the rugged outdoors into an indoor showroom.

Videos were projected onto a screen set up behind the car, showing various exciting cross-terrain landscapes which the Kadjar can adapt to. Simultaneously, the Kadjar itself was displayed on gravel ground, for that additional touch of off-road atmosphere.

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