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Ultimate Jay Chou Experience

The Brief

Help StarHub, the title sponsor of Jay Chou’s ‘Invincible’ Concert, engage and reward their Jay Chou-loving fans.

The Idea

We organised a Facebook contest, offering 3 lucky winners the “Ultimate Jay Chou Concert Experience”. As we were not authorised to use Jay Chou’s likeness, music, lyrics or name, we came up with a Different take for our promotional TVC — showing all the outrageous things fans were willing to do to win.

Results:

Over 157,000 views on YouTube
Over 748,000 views on Facebook
Over 1.4K likes on Facebook
213 Shares
June 30 Post

Campaign Duration:

Jun — Jul 2016

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