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Starhub i3 and Smartfoundry

The Brief

Create accessible and easily identifiable logos for three services under Starhub i3, and a microsite to house information on SmartFoundry.

The Idea

We created a dynamic and cohesive family of logos that embodied the values of Starhub and reinforced each platform’s individual characteristics.

Crowdtivate
A radiating cube embodies the resonating effect of an idea being embraced by the public, developing into something bigger.

ConnectedLabs
An interlocking cube represents multiple levels working together harmoniously to foster innovation.

SmartFoundry
A dynamic cube illustrates the fluidity of ideas in various shapes and forms.

SmartFoundry website
A developer platform for users to build innovative services and applications through different APIs.

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